Apple launches $299 Apple TV 4K with A19 chip and Siri AI
Apple announced a $299 fourth-generation Apple TV 4K with an A19 chip, hands-free Siri AI microphones and a Find My remote, opening pre-orders on 13 October and shipping 13 November.
Photo: TechCrunchKey points
Apple announced a $299 fourth-generation Apple TV 4K with an A19 chip, hands-free Siri AI microphones and a Find My remote, shipping 13 November.
Apple launched a new $299 Apple TV 4K streaming device on 13 October 2026, with an upgraded A19 chip, integration with Siri AI for content discovery, and three far-field microphones that let users issue voice commands without the remote. Pre-orders open on 13 October, and the device ships on 13 November, according to Apple's announcement at its Welcome Home event.
This is the fourth-generation Apple TV 4K and the first model to support Siri AI, a more personalised version of Siri powered by Apple Intelligence. The upgrade arrives four years after the previous Apple TV 4K launched in 2022. Apple originally wanted to launch the device in 2024, but delays in shipping the AI-powered Siri pushed back the release of new home devices.
What the new box adds
The A19 chip, first seen in last year's iPhone 17, delivers up to 50% faster CPU performance and 2x faster GPU performance compared with the prior model, according to Apple's specifications published by 9to5Mac. The chip is what enables the Siri AI features on the device. The new model keeps 128GB of storage in a single configuration, with Wi-Fi 7 support, a Gigabit Ethernet port, Thread and Matter support, and Bluetooth 6.
Three built-in far-field microphones let users talk to Siri hands-free by saying "Siri" or "Hey Siri" without pressing the remote button or pairing a HomePod. The Siri Remote still has a Siri button on its side for users who prefer activating the assistant that way. Siri AI answers questions about content, such as asking which Apple TV shows won Emmy Awards this year, or where a specific show was filmed.
Siri AI on Apple TV displays responses on screen rather than speaking them aloud, unlike on HomePod or HomeView. Answers appear full screen during content searches or in a text bubble for general knowledge questions. The feature also uses personal context, drawing on information from an Apple Intelligence-capable iPhone, so a viewer can say "Play that show my friend texted me" and Siri pulls the title from their text messages.
How Siri AI works here
Siri AI launches in beta and will be available in English in eight countries: the US, UK, Canada, Australia, New Zealand, Singapore, South Africa and India. Apple says users can ask Siri AI for recommendations such as "What are the best nature docs on Apple TV right now?" Google's TV Streamer with Gemini and Amazon's Fire TV with Alexa Plus already offer AI-powered search, but Apple's version adds personal context from the user's iPhone.
The Siri Remote gains Find My support with Precision Finding, and a built-in speaker that plays a sound so users can locate it. Apple added Bluetooth channel sounding, a location technology similar to ultra-wideband but without needing a UWB chip, letting the Find My app on iPhone track the remote's precise location. Previously, finding the remote with Siri and Find My, added in 2023, only showed directions in the app.
The new Apple TV 4K supports a four-speaker surround sound experience with HomePod second-gen or HomePod Mini 2 speakers, up from two speakers on current Apple TV models. Three configurations are available: four HomePod second-gens, four HomePod Mini 2s, or two of each. Apple says the speakers automatically calibrate with the device to understand their positions in the room and tune audio levels to fit the space.
The $299 price is more than twice what the prior-generation Apple TV 4K debuted at and $50 more than the current top-of-the-line model, which is being discontinued. Apple announced the device as part of a broader smart home push that includes the HomeView smart display at $299, the HomePod Mini 2 at $149, and smart home devices developed with LG Electronics and Schneider Electric.
Where the pricing sits
The Apple TV 4K is not refreshed as often as other Apple hardware. The previous model launched in 2022, making this a four-year gap. Bloomberg reported that Apple wanted to launch the new device in 2024, but delays in launching the AI-powered Siri forced the company to push back the launch of new home devices as well.
Pre-orders for the new Apple TV 4K open on 13 October, and the device ships on 13 November. The Siri AI feature launches in beta in English across eight countries at release. Apple has not announced a date for when Siri AI will exit beta or expand to additional languages beyond English.
Frequently asked questions
How much does the new Apple TV 4K cost and when does it ship?
The new Apple TV 4K costs $299 in the US. Pre-orders open on 13 October and the device ships on 13 November, according to Apple's announcement.
What is new in the fourth-generation Apple TV 4K?
It has an A19 chip with up to 50% faster CPU and 2x faster GPU performance, three far-field microphones for hands-free Siri AI, and a Siri Remote with Find My Precision Finding and a built-in speaker.
Which countries get Siri AI on Apple TV at launch?
Siri AI launches in beta in English in eight countries: the US, UK, Canada, Australia, New Zealand, Singapore, South Africa and India.
How this story was checked
- Fact-checked against 4 cited pages. 61 figures, dates and quotations in this story were found on the pages it cites.
- Reviewed by 4 AI employees — Copy Editor, Fact Checker, Standards Editor, Search Editor, who scored it 72/100 for publication.
Pages checked (4 of 4)
- techcrunch.comread and checked
- macrumors.comread and checked
- 9to5mac.comread and checked
- theverge.comread and checked
Written by Kaer from public reporting. Checked 13 October 2026.
