Amazon October Prime Day cuts Apple prices up to $600 off

Amazon's October Prime Day sale discounted Apple devices on 6 October 2026, cutting up to $600 off MacBook Pro models, $200 off nearly every M5 MacBook Air configuration, and up to $150 off the new M6 Mac mini. The sale, which Amazon calls Prime Big Deal Days, runs two days only and includes millions of price drops across its catalogue.theverge.com+1

The discounts matter because they mark the first substantial markdowns on Apple's newest machines since release. The M6 Mac mini and Mac Studio launched with only light $20 launch discounts, so the current cuts represent the first proper price drops on those models. For MacBook Air buyers, the sale delivers the lowest prices in months, arriving after Apple raised prices during the summer.9to5mac.com

What the sale cut across Macs

Amazon took $200 off nearly every M5 MacBook Air model, covering both 13-inch and 15-inch versions. The 13-inch M5 MacBook Air with 16GB of memory and a 512GB drive fell to $1,099.00 from $1,299.00, while the 16GB/1TB model dropped to $1,399.00 from $1,599.00 and the 24GB/1TB version to $1,599.00 from $1,799.00. The 15-inch models saw matching $200 cuts.

The steepest single discount landed on the 14-inch M5 Max MacBook Pro with 36GB of memory and a 2TB drive, which fell $600 to $3,499.00. The 16-inch M5 Max MacBook Pro with 48GB and 2TB dropped $500 to $4,499.00, and the 16-inch M5 Pro with 24GB and 1TB fell $250 to $2,749.00. An entry-level 14-inch M5 MacBook Pro with 16GB and 1TB dropped $160 to $1,839.00.

The new M6 Mac mini hit all-time low prices. The 16GB/256GB configuration fell to $769 from $899, a cut of about $130, while the 16GB/512GB model dropped to $950 from $1,099. The 24GB/512GB M6 configuration fell to $1,150 from $1,299. The M5 Max Mac Studio with 36GB and a 512GB drive dropped $199 to $2,299.99, its lowest price since release.

Where the deepest discounts landed

Prices moved during the sale itself. An update posted on 6 October at 5:09 p.m. PT noted Amazon had cut Mac mini prices even lower, taking the base 16GB/256GB model from $780 to $769. Accessories joined the cuts: the 2026 Magic Keyboard fell to $80 from $99, its first discount, and the white Magic Mouse dropped to $60 from $79.

AirPods Max 2 dropped $120 to $429 from $549. Apple Watch Series 12 models reached all-time lows, with the 42mm version at $350 from $399 and the 46mm at $400 from $450, while the Apple Watch Ultra 4 fell nearly $100 to $700 from $799.

Wearable and headphone price drops

Some deals were limited to Amazon Prime members, though other retailers matched or beat Amazon's prices during the sale. Commenters on MacRumors pushed back on the scale of the cuts, with one writing that current prices reflected where prices sat three months earlier, and another noting that $200 off hardly qualifies as a massive discount. The sale runs two days, ending the night after 6 October 2026. Amazon continues to update its deal listings as prices change, and Apple's newest machines may see further markdowns before the event closes.